{"id":1854,"date":"2026-11-12T16:11:43","date_gmt":"2026-11-12T15:11:43","guid":{"rendered":"https:\/\/www.llm-bridge.eu\/cookie-policy\/"},"modified":"2026-11-12T16:21:43","modified_gmt":"2026-11-12T15:21:43","slug":"cookie-policy","status":"publish","type":"page","link":"https:\/\/www.llm-bridge.eu\/cs\/cookie-policy\/","title":{"rendered":"Z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie"},"content":{"rendered":"

Tato str\u00e1nka poskytuje komplexn\u00ed informace o tom, jak pou\u017e\u00edv\u00e1me soubory cookie na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch, abychom zlep\u0161ili v\u00e1\u0161 z\u00e1\u017eitek z prohl\u00ed\u017een\u00ed, zlep\u0161ili v\u00fdkon webov\u00fdch str\u00e1nek a poskytovali personalizovan\u00fd obsah. Cookies jsou mal\u00e9 textov\u00e9 soubory, kter\u00e9 se ukl\u00e1daj\u00ed do va\u0161eho za\u0159\u00edzen\u00ed p\u0159i n\u00e1v\u0161t\u011bv\u011b na\u0161ich webov\u00fdch str\u00e1nek. Pom\u00e1haj\u00ed n\u00e1m pochopit, jak n\u00e1v\u0161t\u011bvn\u00edci interaguj\u00ed s na\u0161imi webov\u00fdmi str\u00e1nkami, co\u017e n\u00e1m umo\u017e\u0148uje nab\u00edzet hlad\u0161\u00ed a efektivn\u011bj\u0161\u00ed u\u017eivatelsk\u00fd z\u00e1\u017eitek. V n\u00e1sleduj\u00edc\u00ed tabulce naleznete podrobn\u00e9 informace o jednotliv\u00fdch typech soubor\u016f cookie, kter\u00e9 pou\u017e\u00edv\u00e1me, o jejich \u00fa\u010delu a o tom, jak dlouho z\u016fst\u00e1vaj\u00ed ve va\u0161em za\u0159\u00edzen\u00ed. Zav\u00e1zali jsme se respektovat va\u0161e soukrom\u00ed a poskytovat transparentnost ohledn\u011b \u00fadaj\u016f, kter\u00e9 shroma\u017e\u010fujeme prost\u0159ednictv\u00edm soubor\u016f cookie. Dal\u0161\u00ed informace o tom, jak nakl\u00e1d\u00e1me s va\u0161imi osobn\u00edmi \u00fadaji, naleznete v na\u0161ich z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f. Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f.<\/a><\/p>

Nezbytn\u00e9<\/h2>

Nezbytn\u00e9 soubory cookie umo\u017e\u0148uj\u00ed z\u00e1kladn\u00ed funkce a jsou nezbytn\u00e9 pro spr\u00e1vnou funkci webov\u00fdch str\u00e1nek.<\/p>
N\u00e1zev<\/th>Popis<\/th>Doba trv\u00e1n\u00ed<\/th><\/tr><\/thead>
wpconsent_preferences<\/td>Tento soubor cookie se pou\u017e\u00edv\u00e1 k ukl\u00e1d\u00e1n\u00ed preferenc\u00ed souhlasu u\u017eivatele se soubory cookie.<\/td>30 dn\u016f<\/td><\/tr><\/tbody><\/table>

P\u0159ipom\u00ednky<\/h3>

Tyto soubory cookie jsou nezbytn\u00e9 pro p\u0159id\u00e1v\u00e1n\u00ed koment\u00e1\u0159\u016f na tyto webov\u00e9 str\u00e1nky.<\/p>
N\u00e1zev<\/th>Popis<\/th>Doba trv\u00e1n\u00ed<\/th><\/tr><\/thead>
koment\u00e1\u0159_autor<\/td>Pou\u017e\u00edv\u00e1 se ke sledov\u00e1n\u00ed u\u017eivatele ve v\u00edce relac\u00edch.<\/td>Zased\u00e1n\u00ed<\/td><\/tr>
koment\u00e1\u0159_autor_email<\/td>Pou\u017e\u00edv\u00e1 se ke sledov\u00e1n\u00ed u\u017eivatele ve v\u00edce relac\u00edch.<\/td>Zased\u00e1n\u00ed<\/td><\/tr>
koment\u00e1\u0159_autor_url<\/td>Pou\u017e\u00edv\u00e1 se ke sledov\u00e1n\u00ed u\u017eivatele ve v\u00edce relac\u00edch.<\/td>Zased\u00e1n\u00ed<\/td><\/tr><\/tbody><\/table>

Statistiky<\/h2>

Statistick\u00e9 soubory cookie shroma\u017e\u010fuj\u00ed informace anonymn\u011b. Tyto informace n\u00e1m pom\u00e1haj\u00ed pochopit, jak n\u00e1v\u0161t\u011bvn\u00edci pou\u017e\u00edvaj\u00ed na\u0161e webov\u00e9 str\u00e1nky.<\/p>

Google Analytics<\/h3>

Google Analytics je v\u00fdkonn\u00fd n\u00e1stroj, kter\u00fd sleduje a analyzuje n\u00e1v\u0161t\u011bvnost webov\u00fdch str\u00e1nek pro informovan\u00e1 marketingov\u00e1 rozhodnut\u00ed.<\/p>Dal\u0161\u00ed informace o slu\u017eb\u011b Google Analytics<\/a>
N\u00e1zev<\/th>Popis<\/th>Doba trv\u00e1n\u00ed<\/th><\/tr><\/thead>
_gac_<\/td>Obsahuje informace t\u00fdkaj\u00edc\u00ed se marketingov\u00fdch kampan\u00ed u\u017eivatele. Ty jsou sd\u00edleny s Google AdWords \/ Google Ads, kdy\u017e jsou \u00fa\u010dty Google Ads a Google Analytics propojeny.<\/td>90 dn\u016f<\/td><\/tr>
__utma<\/td>ID pou\u017e\u00edvan\u00e9 k identifikaci u\u017eivatel\u016f a relac\u00ed<\/td>2 roky po posledn\u00ed aktivit\u011b<\/td><\/tr>
__utmt<\/td>Pou\u017e\u00edv\u00e1 se ke sledov\u00e1n\u00ed po\u010dtu po\u017eadavk\u016f na server Google Analytics<\/td>10 minut<\/td><\/tr>
__utmb<\/td>Pou\u017e\u00edv\u00e1 se k rozli\u0161en\u00ed nov\u00fdch sezen\u00ed a n\u00e1v\u0161t\u011bv. Tento soubor cookie se nastav\u00ed p\u0159i na\u010dten\u00ed knihovny javascript GA.js a neexistuje \u017e\u00e1dn\u00fd existuj\u00edc\u00ed soubor cookie __utmb. Soubor cookie se aktualizuje poka\u017ed\u00e9, kdy\u017e jsou data odesl\u00e1na na server Google Analytics.<\/td>30 minut po posledn\u00ed aktivit\u011b<\/td><\/tr>
__utmc<\/td>Pou\u017e\u00edv\u00e1 se pouze se star\u00fdmi Urchin verzemi Google Analytics a ne s GA.js. Slou\u017e\u00ed k rozli\u0161en\u00ed mezi nov\u00fdmi sezen\u00edmi a n\u00e1v\u0161t\u011bvami na konci sezen\u00ed.<\/td>Konec relace (prohl\u00ed\u017ee\u010d)<\/td><\/tr>
__utmz<\/td>Obsahuje informace o zdroji n\u00e1v\u0161t\u011bvnosti nebo kampani, kter\u00e1 u\u017eivatele nasm\u011brovala na web. Soubor cookie se nastav\u00ed p\u0159i na\u010dten\u00ed a aktualizaci javascriptu GA.js p\u0159i odes\u00edl\u00e1n\u00ed dat na server Google Anaytics.<\/td>6 m\u011bs\u00edc\u016f po posledn\u00ed aktivit\u011b<\/td><\/tr>
__utmv<\/td>Obsahuje vlastn\u00ed informace nastaven\u00e9 webov\u00fdm v\u00fdvoj\u00e1\u0159em pomoc\u00ed metody _setCustomVar v Google Analytics. Tento soubor cookie se aktualizuje poka\u017ed\u00e9, kdy\u017e jsou na server Google Analytics odesl\u00e1na nov\u00e1 data.<\/td>2 roky po posledn\u00ed aktivit\u011b<\/td><\/tr>
__utmx<\/td>Pou\u017e\u00edv\u00e1 se k ur\u010den\u00ed, zda je u\u017eivatel zahrnut do testu A \/ B nebo Multivariate.<\/td>18 m\u011bs\u00edc\u016f<\/td><\/tr>
_ga<\/td>ID pou\u017e\u00edvan\u00e9 k identifikaci u\u017eivatel\u016f<\/td>2 roky<\/td><\/tr>
_gali<\/td>Pou\u017e\u00edv\u00e1 se slu\u017ebou Google Analytics k ur\u010den\u00ed, na kter\u00e9 odkazy na str\u00e1nce se klik\u00e1<\/td>30 sekund<\/td><\/tr>
_ga_<\/td>ID pou\u017e\u00edvan\u00e9 k identifikaci u\u017eivatel\u016f<\/td>2 roky<\/td><\/tr>
_gid<\/td>ID pou\u017e\u00edvan\u00e9 k identifikaci u\u017eivatel\u016f po dobu 24 hodin po posledn\u00ed aktivit\u011b<\/td>24 hodin<\/td><\/tr>
_gat<\/td>Pou\u017e\u00edv\u00e1 se ke sledov\u00e1n\u00ed po\u010dtu po\u017eadavk\u016f serveru Google Analytics p\u0159i pou\u017e\u00edv\u00e1n\u00ed Spr\u00e1vce zna\u010dek Google<\/td>1 minuta<\/td><\/tr><\/tbody><\/table>

Matomo<\/h3>

Matomo je open-source webov\u00e1 analytick\u00e1 platforma, kter\u00e1 poskytuje podrobn\u00e9 informace o n\u00e1v\u0161t\u011bvnosti webov\u00fdch str\u00e1nek a chov\u00e1n\u00ed u\u017eivatel\u016f.<\/p>Dal\u0161\u00ed informace o Matomo<\/a>
N\u00e1zev<\/th>Popis<\/th>Doba trv\u00e1n\u00ed<\/th><\/tr><\/thead>
_pk_ses.1.eee2<\/td>_pk_ses.1.eee2 je soubor cookie relace anal\u00fdzy Matomo; \u010d\u00edsla identifikuj\u00ed web nebo nastaven\u00ed sledov\u00e1n\u00ed a soubor cookie pom\u00e1h\u00e1 seskupit aktivitu b\u011bhem n\u00e1v\u0161t\u011bvy. Obvykle vypr\u0161\u00ed po 30 minut\u00e1ch ne\u010dinnosti.<\/td>30 minut<\/td><\/tr>
_pk_id.1.eee2<\/td>Search Assist pk_id.1.eee2 je soubor cookie nastaven\u00fd analytickou platformou Matomo, kter\u00fd ukl\u00e1d\u00e1 jedine\u010dn\u00fd identifik\u00e1tor n\u00e1v\u0161t\u011bvn\u00edka, kter\u00fd pom\u00e1h\u00e1 sledovat a analyzovat n\u00e1v\u0161t\u011bvnost webov\u00fdch str\u00e1nek po dobu p\u0159ibli\u017en\u011b 13 m\u011bs\u00edc\u016f.<\/td>1 rok<\/td><\/tr>
_pk_id<\/td>Pou\u017e\u00edv\u00e1 se k ulo\u017een\u00ed n\u011bkolika podrobnost\u00ed o u\u017eivateli, jako je jedine\u010dn\u00e9 ID n\u00e1v\u0161t\u011bvn\u00edka<\/td>13 m\u011bs\u00edc\u016f<\/td><\/tr>
_pk_ref<\/td>Pou\u017e\u00edv\u00e1 se k ukl\u00e1d\u00e1n\u00ed informac\u00ed o atribuci, referrer p\u016fvodn\u011b pou\u017eit\u00fd k n\u00e1v\u0161t\u011bv\u011b webov\u00fdch str\u00e1nek<\/td>6 m\u011bs\u00edc\u016f<\/td><\/tr>
_pk_ses<\/td>Kr\u00e1tkodob\u00e9 soubory cookie pou\u017e\u00edvan\u00e9 k do\u010dasn\u00e9mu ukl\u00e1d\u00e1n\u00ed dat pro n\u00e1v\u0161t\u011bvu<\/td>30 minut<\/td><\/tr>
_pk_cvar<\/td>Kr\u00e1tk\u00e9 lcts \u00fadaje o chov\u00e1n\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f a interakci - To se pou\u017e\u00edv\u00e1 k optimalizaci webov\u00fdch str\u00e1nek a u\u010dinit reklamu na webov\u00fdch str\u00e1nk\u00e1ch relevantn\u011bj\u0161\u00ed.<\/td>3 roky<\/td><\/tr>
_pk_hsr<\/td>Kr\u00e1tkodob\u00e9 soubory cookie pou\u017e\u00edvan\u00e9 k do\u010dasn\u00e9mu ukl\u00e1d\u00e1n\u00ed dat pro n\u00e1v\u0161t\u011bvu<\/td>30 minut<\/td><\/tr>
_pk_testcookie<\/td>Vytvo\u0159\u00ed se soubor cookie, kter\u00fd by m\u011bl b\u00fdt pot\u00e9 p\u0159\u00edmo smaz\u00e1n (pou\u017e\u00edv\u00e1 se ke kontrole, zda prohl\u00ed\u017ee\u010d n\u00e1v\u0161t\u011bvn\u00edka podporuje soubory cookie).<\/td>relace<\/td><\/tr>
mtm_consent<\/td>Soubor cookie je vytvo\u0159en bez data vypr\u0161en\u00ed platnosti, aby si nav\u017edy pamatoval, \u017ee u\u017eivatel ud\u011blil souhlas.<\/td>nav\u017edy<\/td><\/tr>
mtm_consent_removed<\/td>Soubory cookie se pou\u017e\u00edvaj\u00ed k ukl\u00e1d\u00e1n\u00ed preferenc\u00ed souhlasu u\u017eivatele<\/td>nav\u017edy<\/td><\/tr>
mtm_cookie_souhlas<\/td>Soubory cookie se pou\u017e\u00edvaj\u00ed k ukl\u00e1d\u00e1n\u00ed preferenc\u00ed souhlasu u\u017eivatele<\/td>nav\u017edy<\/td><\/tr>
matomo_ignore<\/td>Soubor cookie bude souborem cookie t\u0159et\u00ed strany. Tento soubor cookie neobsahuje osobn\u00ed \u00fadaje ani \u017e\u00e1dn\u00e9 ID a hodnota souboru cookie je pro v\u0161echny n\u00e1v\u0161t\u011bvn\u00edky stejn\u00e1)<\/td>30 let<\/td><\/tr>
matomo_sessid<\/td>p\u0159i pou\u017eit\u00ed funkce opt-out (to se naz\u00fdv\u00e1 nonce a pom\u00e1h\u00e1 p\u0159edch\u00e1zet probl\u00e9m\u016fm se zabezpe\u010den\u00edm CSRF)<\/td>14 dn\u016f<\/td><\/tr><\/tbody><\/table>

Marketing<\/h2>

Marketingov\u00e9 soubory cookie se pou\u017e\u00edvaj\u00ed ke sledov\u00e1n\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f webov\u00fdch str\u00e1nek. Z\u00e1m\u011brem je zobrazovat reklamy, kter\u00e9 jsou relevantn\u00ed a poutav\u00e9 pro jednotliv\u00e9ho u\u017eivatele.<\/p>

LinkedIn Insight<\/h3>

LinkedIn Insight je webov\u00e1 analytick\u00e1 slu\u017eba, kter\u00e1 sleduje a hl\u00e1s\u00ed n\u00e1v\u0161t\u011bvnost webov\u00fdch str\u00e1nek.<\/p>Dal\u0161\u00ed informace o LinkedIn Insight<\/a>
N\u00e1zev<\/th>Popis<\/th>Doba trv\u00e1n\u00ed<\/th><\/tr><\/thead>
lang<\/td>Pou\u017e\u00edv\u00e1 se k zapamatov\u00e1n\u00ed nastaven\u00ed jazyka.<\/td>Zased\u00e1n\u00ed<\/td><\/tr>
v\u00edkoc<\/td>Pou\u017e\u00edv\u00e1 se pro sm\u011brov\u00e1n\u00ed a spr\u00e1vu relac\u00ed.<\/td>24 hodin<\/td><\/tr>
liap<\/td>Pou\u017e\u00edv\u00e1 se pro autentizaci \u010dlen\u016f LinkedIn.<\/td>90 dn\u016f<\/td><\/tr>
li_oatml<\/td>Pou\u017e\u00edv\u00e1 se k identifikaci \u010dlen\u016f LinkedIn pro reklamu a anal\u00fdzu.<\/td>30 dn\u016f<\/td><\/tr>
li_sugr<\/td>Pou\u017e\u00edv\u00e1 se k pravd\u011bpodobnostn\u00ed shod\u011b identity u\u017eivatele.<\/td>90 dn\u016f<\/td><\/tr>
li_fat_id<\/td>Pou\u017e\u00edv\u00e1 se pro nep\u0159\u00edm\u00fd identifik\u00e1tor \u010dlena pro sledov\u00e1n\u00ed konverz\u00ed.<\/td>30 dn\u016f<\/td><\/tr><\/tbody><\/table><\/div>","protected":false},"excerpt":{"rendered":"

Tato str\u00e1nka poskytuje komplexn\u00ed informace o tom, jak pou\u017e\u00edv\u00e1me soubory cookie na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch, abychom zlep\u0161ili v\u00e1\u0161 z\u00e1\u017eitek z prohl\u00ed\u017een\u00ed, zlep\u0161ili v\u00fdkon webov\u00fdch str\u00e1nek a poskytovali personalizovan\u00fd obsah. Cookies jsou mal\u00e9 textov\u00e9 soubory, kter\u00e9 se ukl\u00e1daj\u00ed do va\u0161eho za\u0159\u00edzen\u00ed p\u0159i n\u00e1v\u0161t\u011bv\u011b na\u0161ich webov\u00fdch str\u00e1nek. Pom\u00e1haj\u00ed n\u00e1m pochopit, jak n\u00e1v\u0161t\u011bvn\u00edci interaguj\u00ed s na\u0161imi webov\u00fdmi str\u00e1nkami, co\u017e n\u00e1m umo\u017e\u0148uje nab\u00edzet [...]<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1854","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.llm-bridge.eu\/cs\/wp-json\/wp\/v2\/pages\/1854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.llm-bridge.eu\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.llm-bridge.eu\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.llm-bridge.eu\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.llm-bridge.eu\/cs\/wp-json\/wp\/v2\/comments?post=1854"}],"version-history":[{"count":1,"href":"https:\/\/www.llm-bridge.eu\/cs\/wp-json\/wp\/v2\/pages\/1854\/revisions"}],"predecessor-version":[{"id":1874,"href":"https:\/\/www.llm-bridge.eu\/cs\/wp-json\/wp\/v2\/pages\/1854\/revisions\/1874"}],"wp:attachment":[{"href":"https:\/\/www.llm-bridge.eu\/cs\/wp-json\/wp\/v2\/media?parent=1854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}